Sustainable and innovative fashion brand Allbirds has been renovated and upgraded in HKRI Taikoo Hui.
This time the Shanghai store is renovated and upgraded, and it is the first to use a new store image. It is not only a further upgrade of the retail space, but also related to the user’s experience of the brand. It is close to the needs of Shanghai consumers while conveying Allbirds’ exploration of natural raw materials and green sustainability.
Adhering to the green and sustainable concept that the brand has always adhered to, it is integrated into the decorative elements of the store. The natural rammed earth material is used as the main element, and a unique surface texture is created by changing the texture of the template, showing a natural decorative background and outlining the aesthetic and artistic sense of natural rest. The natural scenery played on the large screen in the store makes people feel as if they are actually there and returning to nature.
From an overall visual point of view, the store style and brand image are relatively unified, especially the different shapes of mirrors decorated in the store, which are a bit childlike and agile, and are all classic brand elements of Allbirds.
Allbirds’ Shanghai store incorporates local characteristics and Shanghai-style cultural elements into the design. The original stone under the cashier is taken from the Huangpu River, and the design of the glass display window at the store entrance refers to the Art Deco style.