I. Reasonable planning of display areas:
Consider the overall layout of the shop: plan the display area reasonably to ensure that each product range has sufficient space to display. According to the brand positioning and product characteristics, assign different series of clothing to the corresponding display area to provide clear classification and navigation.
Create a sense of openness: avoid overcrowded display areas and allow customers to browse and move freely. Reasonably arrange the spacing of display racks and walking space to create a spacious and comfortable shopping environment.
Know more Shop Layout pls check this post →
II. The clever use of display props:
Display racks and display tables: use different heights and sizes of display racks and display tables to create a sense of hierarchy and visual appeal. By folding, hanging or stacking clothing on display, display racks can optimize display space and enable each piece of clothing to be fully displayed.
Mannequins and display figures:
Using a mannequin or display figure to showcase garments gives customers a better idea of how the garment will be worn. Choose a mannequin or display figure that suits the brand’s style to showcase the texture and cut of the garment and inspire customers to buy.
Lighting and backgrounds:
Use lighting and background decoration wisely to highlight the details and features of the garments. Lighting can create a dramatic effect and guide the customer’s gaze. Background decoration can be based on the brand image to choose the right material and color to complement the clothing.
Auxiliary display props:
Use appropriate auxiliary display props, such as hooks, display boxes, and labels, to enhance the display of products. They can help to organize and organize garments while providing additional information and buying guidelines.
Know more Creative shop decoration pls check this post →
III. Case studies:
Zara
Zara’s shop design focuses on simplicity and practicality. They use a large number of display racks and display tables to showcase different styles and collections of clothing. The lighting and background decoration are cleverly used to make the clothing the focus throughout the shop.
Adidas
Adidas’ shop design uses mannequins and display figures to show how sports equipment can be worn. An energetic and sporty atmosphere is created by creating sports scenes and sporting elements in the background decoration.
Soho NYC
Soho NYC
Soho NYC
Providing good display space is one of the most important factors in designing a clothing brand shop. By planning display areas wisely and using display props cleverly, clothing products can be effectively displayed to attract customers’ attention and convey the brand image. The brand shop in the case study shows a real-life example of the successful use of display props. When designing a shop, brands can choose the right display according to their positioning and style, and create a unique shopping experience to enhance the appeal and sales of their products.
👉 Morshopfitting: A store display props manufacturer in China