
Case Study: Custom Display Racks for an International Fashion Brand
This case study explores how Jiaxing Ruichen Exhibition Co., Ltd. partnered with an international fashion brand to design and manufacture custom retail display racks and branded store fixtures. Through meticulous research, premium materials, and global rollout strategies, the project enhanced brand consistency, visual merchandising, and customer engagement across multiple markets. The result: a cohesive, high-end retail environment that reflects the brand’s identity and boosts sales performance.








