
Space requirements
Firstly, you need to understand your store space in detail, including the size, shape, and any special layout requirements. Depending on the size and shape of your store, you can choose the right size and shape of furniture to make the most of the space and ensure that the aisles are clear.
Merchandising
Store furniture should be flexible to accommodate different types and sizes of merchandise. Adjustable shelves, hangers, and displays can be easily rearranged as needed to accommodate seasonal changes or the arrival of new products. Different types of merchandise require different display heights and depths. For example, a clothing store may need hangers with different heights to accommodate different lengths of clothing. Make sure the furniture design allows for an effective display of merchandise at different heights and depths. Make sure merchandise is easily accessible to customers. Avoid overly stacked or crowded displays that make it difficult for customers to access items of interest to them.
Open display
Open displays are a way to attract customers. Choosing furniture with an open design makes it easy for them to look around and check out the assortment, browse through the merchandise with ease, and also improves the airy feel of the store.
Match store furniture to the assortment itself and to your target group
In order to establish your image among your customers, it is a good idea to match your store furniture to the assortment itself and to your target group. Do you sell original clothing? Are your customers mostly young people? Try to take inspiration from current interior design trends or refer directly to the style of your products. Inspiration for the design of a sporting goods store can come from sports halls and gyms. Plain modern equipment works well in most places too – solid colors and simple forms work well in business.
Quality and durability
Choosing high-quality and durable store furniture is crucial. Durable furniture reduces maintenance costs and ensures the sustainability of your investment in the long term. Check the manufacturer’s product quality and warranty policy to ensure that your furniture is of reliable quality. When customizing, you need to check that the materials used by the manufacturer meet international standards; different materials have different appearance, durability and maintenance requirements. Materials such as wood, metal, glass and plastic all have their own characteristics and should be chosen according to your needs.
Budget
Set a clear budget to ensure that your investment in furniture is kept affordable. Consider the cost of the furniture, but also pay attention to quality and longevity so that you don’t get a low-quality product at a low cost. Choosing to customize shelving in China usually results in relatively low manufacturing costs, as China is one of the largest manufacturing bases in the world with large-scale production facilities and worker resources. Some Chinese manufacturers may be able to offer relatively inexpensive shelving, but the quality may not be as good as shelving made elsewhere. Therefore, when selecting a Chinese manufacturer, it is important to ensure that you work with a supplier that has a good reputation for adequate quality control and contract negotiation.
Choosing the right contractor
Choosing an experienced and reputable furniture contractor is crucial. You can assess the contractor’s capability by checking their website, social media, understanding their capabilities and their after-sales service. Establish a good communication channel with the contractor to ensure that they understand your needs and deliver the customized furniture on time.
In conclusion, choosing customized store furniture is one of the key factors for retail success. Taking into account space requirements, merchandising, open display, match with merchandise and target groups, quality and durability, material selection, budget, and choosing the right contractor can ensure that your store is attractive, functional, and sustainable in the long run. These factors will help you create a store that attracts customers and achieves commercial success.