I. Brand image and display design:
Display shelf design should be consistent with the brand image, conveying the brand’s positioning and values through elements such as style, color, and material.
For an in-depth understanding of brand positioning and shop design please refer to this article →
Analysis of clothing shop design from the perspective of brand identity and positioning
Gucci
Gucci’s shop displays are designed with a sense of luxury and sophistication. Metal, glass, and mirrored materials are used extensively to convey the brand’s premium feel and uniqueness. The lighting and finishes on the shelves further enhance the visual appeal of the products, highlighting the brand’s refined craftsmanship and luxurious atmosphere.
H&M
H&M’s shop displays are designed to be simple, functional, and economical. Common materials include metal, wood, and plastic, with a simple yet functional design that effectively displays clothing and provides flexible display space. The layout and size of the displays can be adapted to suit the product range and seasonal needs, providing a diverse shopping experience for the consumer.
II. Fashion trends and material use:
With the development of the times, display shelf design has also evolved, with a number of popular trends and innovative use of materials.
Popular trends:
Mobility and flexibility: Display design is tending towards more flexible and movable solutions to accommodate rapidly changing merchandising needs. For example, movable displays and adjustable showcases can be quickly adapted to the season, promotions, or special themes.
Sustainability and environmental protection: More and more brands are designing their displays with environmental sustainability in mind. The use of recycled materials, reuse design concepts and energy-efficient lighting systems are important trends in today’s display design.
Multifunctionality: There is a growing trend toward incorporating multifunctionality into display design. In addition to displaying merchandise, displays can also offer fitting, interaction, and experience, providing a more integrated and personalized shopping experience for consumers.
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Use of materials:
Metal: Metal materials such as steel and aluminum are often used in the construction of display racks, they are durable, stable, and contemporary. Metal can also be finished in different ways, such as painted, chrome-plated, or polished, to reveal different textures and styles.
Wood: Wood is often used to create a warm, natural, and cozy atmosphere. Different types of wood can be chosen according to the brand image, such as solid wood displays or wood grain decorations, to create an environment in line with the brand values.
Glass and mirrors: Glass and mirrored materials add light and a sense of space, enhancing the visual appeal of a display. They can be used in display windows, showcases, or to reflect the mirror effect and make products stand out.
Acrylic: It gives the garment display racks good transparency, increases the visibility of the goods, and attracts customers’ attention. Acrylic material is relatively light and easy to carry and install.
Display shelf design is an essential element in a clothing shop, not only to display merchandise but also to create a unique shopping experience for the consumer through consistency with the brand image, attention to trends, and innovative use of materials. The coordination of brand image and display shelf design, the grasp of fashion trends, and the clever use of materials will make the clothing shop stand out in the fierce market competition. As technology develops and consumer needs change, display design will continue to innovate, offering more possibilities and inspiration for clothing shops.
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👉 Morshopfitting： A R&D store display props manufacturer in China.
