190m² clothing store design defines the aesthetics of space

Adaptable Modular Store Fixtures for International Retail Expansion - Morshopfitting

The designer brand store we present today

The design uses narrative geometry to customize the architecture. Vertical elements echoingly surround the space, creating a more cohesive field and giving customers an immersive experience.

The design of this store dismantles nature and transforms it into an aesthetic symbol that is completely contained within the man-made interior. Thus, “water” is invoked as a hybrid of multiple imageries – a container, a profoundly conscious response, and a mirror of self-observation. Carrying a palpable law of energy, the pool swirls in a silent and silent overall atmosphere, giving the space a fluid soul that never freezes. The design of the pool illustrates the sensitive energy that can be used to create an atmosphere of tranquility and contemplation. The calm surface of the pool creates a sense of movement and flow, reflecting the brand’s slogan: “Like high-density liquid Never cemented” 

The layout of the store features beautiful displays of Roman columns and modern marble, creating an atmosphere reminiscent of medieval Europe. The vertical elements of the store complement the circular layout of the space, creating a sense of unity and harmony.

The geometric storytelling and architectural silhouettes used in the design create an immersive space. The incorporation of natural elements in the design transforms them into aesthetic symbols and blends perfectly with the interior environment.

Space type: commercial space, retail space, fashion store, designer brand store

Space Location: Chengdu, China

Space area: 190 square meters

Space main material: Travertine, micro cement, soft film ceiling

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