Lighting in-store design is often overlooked but is actually the most powerful tool for highlighting and enhancing your products. The quality of light in the window directly affects the store’s ability to attract customers and the customer’s shopping experience in the store. High-quality lighting not only attracts customers into the store, but also guides them on a pleasant shopping journey within the store and highlights the products that the brand is promoting. Conversely, poor lighting can cause products to be overlooked or even give the illusion of poor quality.