The design of the OY Seoul boutique is a testament to the transformative power of thoughtful artisanal and material choices. The clever use of stainless steel, the sophisticated pairing with marble, and the incorporation of greenery combine to create an immersive brand experience that goes beyond the shopping experience.
The boutique is a shining example of how design can be used to communicate a brand’s identity, values, and vision, and COV Studio’s approach to creating an experiential space truly embodies the OY Seoul brand philosophy, which for us is an inspiration and benchmark in retail design.